The revolution of digital printing stores under the new era

About 20 years ago, there were graphic printing shops on the streets. Some of these stores were accompanied by the upgrading of equipment by traditional rewriting of the company. Some of the market changes brought about by the reform and opening up triggered ordinary people to go to sea to do business and start their own businesses. The heart of the heart.

    Twenty years have passed, what is the current status of the graphic shop? It can be said that some are expanding, some are shrinking, and the key lies in the business situation of the company. Examining those companies that have done a good job in the market, to a large extent, the business direction is constantly adjusting, changing the trend and meeting the needs of the market. Digital printing stores can produce more and more products, and the sales of products involved are also coming. The wider the development, the trend toward pan-digitalization is becoming a trend.

    The emerging changes in the domestic printing market, including the digital printing market

    In 2017, the two factors have the greatest pressure on domestic printing companies: one is the continuous increase in price of paper; the other is the investment in the management of volatile organic compounds (VOCs) equipment, which together with the annual increase in employee capital has objectively increased. The production costs of enterprises make the operators feel heavy.

    In 2017, it entered 5,693 large-scale printing enterprises with a national sales bureau of more than 20 million yuan, and 621 loss-making enterprises, accounting for 10.9%, with a total loss of 2.68 billion yuan. The above three figures increased by 4% over the previous year. 0.16%, 3.47%. In 2012, the average profit margin of the printing industry was 8.4%. In 2017, it broke 7% and fell to 6.8%. The curve is the same as the newspaper printing volume since 2011. It is also bowing downwards. Of course, another trend in the printing industry in 2017 is that after a certain number of small and medium-sized printing enterprises have withdrawn from the market due to subjective and objective reasons, the business has become more and more obvious to the scale enterprises.

    The total amount of digital printing in China has been lacking accurate statistics for a long time. The digital printing output value of the National Press and Publication Administration's statistical caliber only includes digital printing companies holding digital printing licenses, which accounts for a small proportion. The proportion in the total amount of printing is also negligible. Although it showed a 109% increase in 2016 compared with last year, the output value reached 35.79 billion yuan, but it accounted for only 3.1% of the total printing. This can only be said to be digital printing in a narrow sense.

    Despite the lack of accurate statistical data to support, the overall digital printing market response is: graphic and bill printing declines significantly; commercial printing is generally stable, lack of growth; label printing companies use digital printing production significantly faster, the cost is synchronized In the increase; the introduction of industrial-grade digital printing equipment by traditional printing enterprises is an effective supplement to the traditional production process, and it is difficult to achieve profitability; as for the printing and printing field with the largest proportion of digital printing entering the market, it is only a development trend, and it is really necessary to effectively occupy the market. A long way to go.

    What is the business model suitable for digital printing enterprises, is it a light asset store plus centralized organization to increase the utilization rate of large equipment? Or a mixed printing road, the store is the cultural supermarket at the door, the biggest responsibility is to dock consumers Production is completed by the corresponding partners? Or the digital printing enterprises in the store category should follow the road of digital printing. The market needs are the business of the store, trying to meet the needs of consumers to win more customers and profits. In short, the upgrading and transformation of such enterprises is still in progress, so the activities organized by digital printing enterprises in various places have increased significantly. The establishment of similar alliance institutions such as Yinyihui and Heyin hope to explore and utilize their respective advantages to develop a The practice of the new road is also increasing.

    The development of digital printing store enterprises to the direction of pan-digitalization is the need of suppliers.

    Another external reason for the development of digital printing store companies in the direction of pan-digitalization is that this meets the needs of suppliers.

    In recent years, the high requirements of environmental protection for printing companies have led to an increase in the number of printing companies moving to surrounding industrial parks. This will help centralized management and naturally lead to inconvenience in the transfer of printing business. In this way, the relatively large number of digital printing stores that survive in the urban area have taken on the role of connecting the up and down. They have the ability to face the needs of printing, and the store has naturally become an important place for docking large-scale printing production enterprises and consumers. .

    Unlike the offline data architecture of the Internet Age Internet Company, most of the existing stores rely on the experience of entrepreneurs to judge and evaluate the surrounding environment. After the operation, the operation of these stores may be successful. It may be difficult to understand why the reason is not fully understood by the actual needs of the store.

    However, once the distribution is completed, it is not easy to find the problem, and then it is not easy to adjust. It is necessary to appropriately increase the business required by the market, and introduce other products that need to be carried out through the window. It is completely possible to do so. Why do the unsatisfactory stores choose products that have a little connection with digital printing according to the actual situation to boost the appeal to consumers? The forest is big, and the birds that are willing to come are naturally more.

    Digital printing store enterprises are also developing their own needs in the direction of pan-digitalization.

    From the perspective of internal factors, digital printing is the main industry to provide consumers with a wider range of service extensions, but also the needs of enterprises themselves.

    Investing in a company is of course for value-added. This is to improve your life, increase capital accumulation, and contribute to society, at least to provide a quantitative employment for the society. Therefore, the development of stores in the direction of pan-digital is also for enterprises. Expand the need for business.

    Pan-digitalization at least increases the variety of business and business scope, and the communication process of customers coming to the store for a certain business often brings some new business, not to mention the difference between the different stores and the difference between the stores. It avoids the vicious competition in the original price, which is also a good thing for the store.

    On the whole, the companies involved in digital printing are also changing. They used to be business-oriented stores, with little investment, and the store is not big enough to facilitate consumers. Now, with the development of digital technology, more Large-scale printing equipment, which is dominated by traditional printing, has also introduced digital printing equipment. Their appearance has changed the flow of business to a certain extent, and it has also brought about certain market changes. As far as the business involved in digital printing is concerned, it is mainly based on graphic and bill printing. Now, label, commercial printing or short-run book printing has gradually become the protagonist, and the store companies in the market have to change themselves. The scope of business allows the company to work harder to meet consumer demand.

    Since consumers are already looking forward to change, what are the reasons for the market-oriented digital printing store companies to change without changing the market?